SEC introduces AI governance rules to address conflicts of interest among brokers.

The United States Securities and Exchange Commission (SEC) recently approved a series of significant changes to the rules governing the use of “optimization functions” by brokers. The committee vote took place on July 26, indicating the SEC’s commitment to addressing potential conflicts of interest in the securities industry.

During an internal meeting streamed on the SEC’s website, Chairman Gary Gensler passionately advocated for the changes, highlighting the need to prohibit brokers from utilizing data analytics tools, known as “optimization functions,” to their advantage. Gensler’s speech was filled with personal anecdotes, ranging from his dislike of the color green to his opinions on romantic comedies. Despite the entertainment value, his message was clear: the SEC aims to prevent brokers from gaining unfair advantages through the use of data analytics.

To further clarify the proposed changes, the SEC published a fact sheet on July 26. According to the fact sheet, “covered technology” encompasses a firm’s use of various analytical, technological, or computational functions, algorithms, models, correlation matrices, or similar methods or processes. The use of such technologies could potentially create conflicts of interest during investor interactions, including discretion over investor accounts, information provision, or solicitation.

Commissioner Mark Ayuda raised a valid point during the discussion, emphasizing that existing laws already address the numerous conflicts of interest that may arise between brokers and the investors they represent. Consequently, Ayuda declined to support the proposed rule changes. Chairman Gensler acknowledged the existence of these rules but stressed the need for an update to adapt to the constantly evolving technological landscape.

In support of this argument, Gensler shared a childhood story during the meeting. He mentioned how his twin brother was dressed in red while he was dressed in green by their mother. Gensler humorously implied that his personal aversion to the color green was akin to brokers using predictive data analytics to target and lure potential investors. This relatable anecdote highlighted the chairman’s belief that personal preferences discoverable through analytics should not be used as a basis for broker-client interactions.

The proposal was eventually approved with a 3-2 vote along party lines, with Commissioner Hester Pierce dissenting alongside Republican Mark Ayuda. However, it is crucial to note that these rule changes will solely impact cryptocurrency and digital asset transactions made through SEC-registered broker/dealers.

According to the SEC, no crypto asset entity is currently registered as a national securities exchange, unlike traditional exchanges such as the New York Stock Exchange or Nasdaq. As a result, the new rules will not apply to these cryptocurrencies traded outside the purview of national securities exchanges.

Moving forward, the approved updates will be published in the Federal Register. Citizens will have a 60-day period upon publication to submit their comments before the committee holds the final vote on the rules. This ensures that interested parties have an opportunity to voice their concerns or support for these regulatory changes.

In conclusion, the SEC’s approval of these sweeping rule changes demonstrates the agency’s commitment to addressing conflicts of interest in the securities industry. By limiting the use of optimization functions by brokers, the SEC aims to create a fairer and more transparent environment for investors. The journey towards implementation will involve gathering public input and potentially making further adjustments based on the feedback received.

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